UX Research Case Study
Understanding Expiration Dates on Consumer Products: Investigating Human Factors for Improved Labeling Design
Role:
UX Researcher
Duration:
6 weeks
Tools:
In-depth Interviews, Online surveys
What is TripNest all about?
The project objective is to investigate the human factors influencing consumer comprehension of expiration dates, encompassing cognitive, perceptual, and ergonomic elements contributing to misinterpretation. Through a comprehensive research approach including observational study, controlled experiment, and user surveys, the goal is to enhance consumer understanding, minimize health risks, and reduce product waste associated with expiration dates. This research aims to inform industry practices, regulatory standards, and design strategies to promote safer consumer choices and contribute to the broader goal of food waste reduction.
Simplified travel planning
Curated reliable information
Collaboration & design personalized itineraries
Itineraries created with AI assistance
55%
of the target audience do their
research and planning online.
64%
of these users find it
frustrating to plan a trip
citing issues like:
over
Difficulty coordinating with others
Trust issues with travel resources
Challenges in budget management to keep trips affordable
Time-consuming research on destinations
Struggling to balance sightseeing without overloading the schedule
Overwhelmed by recommendations from too many sources
Ensuring eververone enjoys the activities
Why TripNest Matters
Process
Our team started the project by understanding the user's needs, and gathering feedback from users. We conducted extensive research on the real estate industry and competitors' websites to identify best practices and trends.
User interviews & research
Synthesis the findings
Ideating the solution
Craft a prototype with the main idea
Test with users to validate the idea
Solution
The job portal app solution should focus on providing a seamless and user-friendly experience for job seekers, while also ensuring the accuracy and security of the job listings and job applications. To achieve this, the app should have a robust and flexible filtering system that allows job seekers to easily search and filter job listings based on their preferences.
Additionally, the app should integrate with multiple employer databases to ensure that job listings are accurate and up-to-date, and it should provide personalized job recommendations based on the user's search history and job preferences.
Finally, the app should integrate with social media platforms to increase user engagement and reach, and it should be regularly updated with the latest technological trends and innovations to ensure its continued relevance and usefulness to job seekers. By focusing on these key features and capabilities, the job portal app can provide a comprehensive and effective solution for helping job seekers find suitable jobs.
Our team started the project by understanding the user's needs, and gathering feedback from users. We conducted extensive research on the real estate industry and competitors' websites to identify best practices and trends.
User interviews & research
Synthesis the findings
Ideating the solution
Craft a prototype with the main idea
Test with users to validate the idea
Key takeaways
After eight months of design and development work, the app was launched, and the results have been impressive. User engagement has increased by 30%, with an average of 15% more time spent on the app by users. Additionally, the team has reported a 20% increase in app downloads and a 25% increase in in-app purchases.