TripNest
User Experience for a mobile app to travel beyond boundaries and plan every step hassle free.
Role:
UX Designer
Duration:
6 weeks
Tools:
Figma
What is TripNest all about?
TripNest is a travel planning app that offers
Simplified travel planning
Curated reliable information
Collaboration & design personalized itineraries
Itineraries created with AI assistance
55%
of the target audience do their
research and planning online.
64%
of these users find it
frustrating to plan a trip
citing issues like:
over
Difficulty coordinating with others
Trust issues with travel resources
Challenges in budget management to keep trips affordable
Time-consuming research on destinations
Struggling to balance sightseeing without overloading the schedule
Overwhelmed by recommendations from too many sources
Ensuring eververone enjoys the activities
Why TripNest Matters
Process
Our team started the work by by following establishing a solid understanding of the SaaS and working on gathering insights from users.
Define the target audience: The first step is to identify the target audience and their needs, pain points, and preferences. This information will inform the design of the landing page and ensure that it resonates with the target audience.
Create a wireframe: A wireframe is a rough sketch of the landing page layout and content. This step involves creating a wireframe that incorporates the key elements of the landing page, including the headline, subheadline, call-to-action, images or videos, and user-friendly forms.
Design the landing page: Once the wireframe is approved, the landing page design can be finalized. This step involves incorporating branding elements, such as colors, fonts, and imagery, as well as optimizing the layout and design for mobile responsiveness and user experience.
Write persuasive copy: Persuasive copy is critical to the success of a landing page. This step involves crafting compelling copy that communicates the value proposition of the SaaS product, addresses the target audience's pain points, and encourages them to take action.
Solution
The solution for the SaaS landing page project involved designing an optimized landing page that effectively engaged potential customers and communicated the value proposition of the SaaS product.
User-centered design: The landing page was designed with the target audience in mind, incorporating elements that aligned with their needs, preferences, and pain points.
Clear value proposition: The value proposition of the SaaS product was clearly communicated on the landing page, highlighting the key benefits and how it solves the target audience's problems.
Our team started the work by by following establishing a solid understanding of the SaaS and working on gathering insights from users.
Define the target audience: The first step is to identify the target audience and their needs, pain points, and preferences. This information will inform the design of the landing page and ensure that it resonates with the target audience.
Create a wireframe: A wireframe is a rough sketch of the landing page layout and content. This step involves creating a wireframe that incorporates the key elements of the landing page, including the headline, subheadline, call-to-action, images or videos, and user-friendly forms.
Design the landing page: Once the wireframe is approved, the landing page design can be finalized. This step involves incorporating branding elements, such as colors, fonts, and imagery, as well as optimizing the layout and design for mobile responsiveness and user experience.
Write persuasive copy: Persuasive copy is critical to the success of a landing page. This step involves crafting compelling copy that communicates the value proposition of the SaaS product, addresses the target audience's pain points, and encourages them to take action.
Key takeaways
The results of the SaaS landing page project were highly successful in engaging more customers to convert and boosting sales and subscriptions. After implementing the newly designed landing page, we've seen:
Increased customer engagement: The new landing page design successfully engaged more potential customers, resulting in a significant increase in the number of page views and user engagement.
Higher conversion rates: The optimized landing page effectively communicated the value proposition of the SaaS product, resulting in a significant increase in the number of conversions and subscriptions.
Improved customer retention: The enhanced user experience of the landing page resulted in improved customer satisfaction, leading to increased customer retention rates.
Increased revenue: The higher conversion rates and improved customer retention resulted in a significant increase in revenue for the SaaS product.